{"id":1031,"date":"2025-12-16T08:19:21","date_gmt":"2025-12-16T08:19:21","guid":{"rendered":"https:\/\/zestyfinds.net\/beauty\/?p=1031"},"modified":"2025-12-16T08:19:21","modified_gmt":"2025-12-16T08:19:21","slug":"is-the-k-beauty-trend-really-worth-all-the-hype","status":"publish","type":"post","link":"https:\/\/zestyfinds.net\/beauty\/?p=1031","title":{"rendered":"Is the K-Beauty Trend Really Worth All the Hype?"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" src=\"\/\/www.youtube.com\/embed\/UFS_eOHcMno\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Originating in South Korea, K-Beauty skin care is now stocked at major U.S. retailers and is all over social media, with Americans spending $2 billion on products in 2025 \u2014 up 122 percent in just two years. Reporting for TODAY, NBC\u2019s Vicky Nguyen shares an inside look at the trend to see if it&#8217;s really worth the hype.<\/p>\n<p>\u00bb Subscribe to TODAY: https:\/\/www.youtube.com\/@TODAY<\/p>\n<p>TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage &amp; our original web series.<\/p>\n<p>Connect with TODAY Online!<br \/>\nVisit TODAY&#8217;s Website: https:\/\/www.today.com\/<br \/>\nFind TODAY on Facebook: https:\/\/www.facebook.com\/today<br \/>\nFollow TODAY on Twitter: https:\/\/twitter.com\/TODAYshow<br \/>\nFollow TODAY on Instagram: https:\/\/www.instagram.com\/todayshow\/<\/p>\n<p>\u00bb Stream TODAY All Day: https:\/\/www.today.com\/allday<br \/>\nAbout: TODAY All Day is a 24\/7 streaming channel bringing you the top stories in news and pop culture, celebrity interviews, cooking, and more. All in one place.<\/p>\n<p>#kbeauty #trend #southkorea<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Originating in South Korea, K-Beauty skin care is now stocked at major U.S. retailers and is all over social media, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":1032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zestyfinds.net\/beauty\/?p=1031\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is the K-Beauty Trend Really Worth All the Hype? - BEAUTY\" \/>\n<meta property=\"og:description\" content=\"Originating in South Korea, K-Beauty skin care is now stocked at major U.S. retailers and is all over social media, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zestyfinds.net\/beauty\/?p=1031\" \/>\n<meta property=\"og:site_name\" content=\"BEAUTY\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-16T08:19:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zestyfinds.net\/beauty\/wp-content\/uploads\/2025\/12\/ytb_thumb-31.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zestyfinds.net\/beauty\/#website\",\"url\":\"https:\/\/zestyfinds.net\/beauty\/\",\"name\":\"BEAUTY\",\"description\":\"For The Look of Beauty\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zestyfinds.net\/beauty\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/zestyfinds.net\/beauty\/?p=1031#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/zestyfinds.net\/beauty\/wp-content\/uploads\/2025\/12\/ytb_thumb-31.jpg\",\"contentUrl\":\"https:\/\/zestyfinds.net\/beauty\/wp-content\/uploads\/2025\/12\/ytb_thumb-31.jpg\",\"width\":480,\"height\":360},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zestyfinds.net\/beauty\/?p=1031#webpage\",\"url\":\"https:\/\/zestyfinds.net\/beauty\/?p=1031\",\"name\":\"Is the K-Beauty Trend Really Worth All the Hype? - BEAUTY\",\"isPartOf\":{\"@id\":\"https:\/\/zestyfinds.net\/beauty\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zestyfinds.net\/beauty\/?p=1031#primaryimage\"},\"datePublished\":\"2025-12-16T08:19:21+00:00\",\"dateModified\":\"2025-12-16T08:19:21+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/zestyfinds.net\/beauty\/?p=1031#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zestyfinds.net\/beauty\/?p=1031\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zestyfinds.net\/beauty\/?p=1031#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zestyfinds.net\/beauty\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is the K-Beauty Trend Really Worth All the Hype?\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zestyfinds.net\/beauty\/?p=1031","og_locale":"en_US","og_type":"article","og_title":"Is the K-Beauty Trend Really Worth All the Hype? - BEAUTY","og_description":"Originating in South Korea, K-Beauty skin care is now stocked at major U.S. retailers and is all over social media, [&hellip;]","og_url":"https:\/\/zestyfinds.net\/beauty\/?p=1031","og_site_name":"BEAUTY","article_published_time":"2025-12-16T08:19:21+00:00","og_image":[{"width":480,"height":360,"url":"https:\/\/zestyfinds.net\/beauty\/wp-content\/uploads\/2025\/12\/ytb_thumb-31.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/zestyfinds.net\/beauty\/#website","url":"https:\/\/zestyfinds.net\/beauty\/","name":"BEAUTY","description":"For The Look of Beauty","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zestyfinds.net\/beauty\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/zestyfinds.net\/beauty\/?p=1031#primaryimage","inLanguage":"en-US","url":"https:\/\/zestyfinds.net\/beauty\/wp-content\/uploads\/2025\/12\/ytb_thumb-31.jpg","contentUrl":"https:\/\/zestyfinds.net\/beauty\/wp-content\/uploads\/2025\/12\/ytb_thumb-31.jpg","width":480,"height":360},{"@type":"WebPage","@id":"https:\/\/zestyfinds.net\/beauty\/?p=1031#webpage","url":"https:\/\/zestyfinds.net\/beauty\/?p=1031","name":"Is the K-Beauty Trend Really Worth All the Hype? - BEAUTY","isPartOf":{"@id":"https:\/\/zestyfinds.net\/beauty\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zestyfinds.net\/beauty\/?p=1031#primaryimage"},"datePublished":"2025-12-16T08:19:21+00:00","dateModified":"2025-12-16T08:19:21+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/zestyfinds.net\/beauty\/?p=1031#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zestyfinds.net\/beauty\/?p=1031"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zestyfinds.net\/beauty\/?p=1031#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zestyfinds.net\/beauty\/"},{"@type":"ListItem","position":2,"name":"Is the K-Beauty Trend Really Worth All the Hype?"}]}]}},"_links":{"self":[{"href":"https:\/\/zestyfinds.net\/beauty\/index.php?rest_route=\/wp\/v2\/posts\/1031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zestyfinds.net\/beauty\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zestyfinds.net\/beauty\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/zestyfinds.net\/beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1031"}],"version-history":[{"count":0,"href":"https:\/\/zestyfinds.net\/beauty\/index.php?rest_route=\/wp\/v2\/posts\/1031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zestyfinds.net\/beauty\/index.php?rest_route=\/wp\/v2\/media\/1032"}],"wp:attachment":[{"href":"https:\/\/zestyfinds.net\/beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zestyfinds.net\/beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zestyfinds.net\/beauty\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}