{"id":1515,"date":"2026-02-27T08:11:13","date_gmt":"2026-02-27T08:11:13","guid":{"rendered":"https:\/\/zestyfinds.net\/beauty\/?p=1515"},"modified":"2026-02-27T08:11:13","modified_gmt":"2026-02-27T08:11:13","slug":"the-rise-and-fall-of-becca-cosmetics-behind-the-controversy","status":"publish","type":"post","link":"https:\/\/zestyfinds.net\/beauty\/?p=1515","title":{"rendered":"The Rise and Fall of Becca Cosmetics | Behind the Controversy"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" src=\"\/\/www.youtube.com\/embed\/SzK5GJ9oN68\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Becca Cosmetics was an ICONIC makeup brand for over 20 years and, despite doing many things right, it only took one influencer and a series of fatal mistakes to bring them down. This is the story of how Becca went from the sweetheart of the beauty community to out of business in just a few short years. Buckle in, it&#8217;s a wild ride!<\/p>\n<p>Want to know more about Deciem and The Ordinary? This is my favorite video that I&#8217;ve ever made.<br \/>\nIt&#8217;s the second part out of 2 of my deep dive on the company. The first part is good, but this part is&#8230;it hits different. https:\/\/www.youtube.com\/watch?v=qNCf0dmAfrg<\/p>\n<p>*Time Stamps*<br \/>\n0:00 Intro<br \/>\n1:40 Chapter 1 &#8211; In The Beginning (2001-2011)<br \/>\n10:15 Chapter 2 &#8211; The Impact of Jaclyn Hill (2012-2015)<br \/>\n16:06 Chapter 3 &#8211; The Champagne Popped (2015)<br \/>\n46:40 Chapter 4 &#8211; Falling Down the Hill (2016-2018)<br \/>\n1:09:06 Chapter 5 &#8211; A Series of Fatal Mistakes (2018-2021)<br \/>\n1:18:34 Chapter 6 &#8211; Goodbye&#8230;kind of&#8230; (2021-2025)<\/p>\n<p>SOURCES<br \/>\nOrigin Story &#8211; https:\/\/tinyurl.com\/3ahszf6z https:\/\/tinyurl.com\/3xbz4nj9 https:\/\/tinyurl.com\/48bee48j<br \/>\nChampagne Pop &#8211; https:\/\/tinyurl.com\/4d2rdfkx https:\/\/tinyurl.com\/4navawmn via WBM https:\/\/tinyurl.com\/2ww9jmet<br \/>\nSelling to Estee Lauder https:\/\/tinyurl.com\/yc4eucyc<br \/>\nLet Me Learn Ya &#8211; https:\/\/tinyurl.com\/568srjd5<br \/>\nConcealer Recall https:\/\/tinyurl.com\/mtdxae7n<br \/>\nArm Swatch Debacle https:\/\/tinyurl.com\/2bbdy6z7<br \/>\nClosing The Company https:\/\/tinyurl.com\/5b7dvtj8 https:\/\/tinyurl.com\/5buysbcz https:\/\/tinyurl.com\/4bbsenmh https:\/\/tinyurl.com\/yc735a5r https:\/\/tinyurl.com\/k9uur6ux  https:\/\/tinyurl.com\/mt9zy6tb https:\/\/tinyurl.com\/37yvpb9w<br \/>\nWhere are they now https:\/\/tinyurl.com\/edbfr3ce https:\/\/tinyurl.com\/pd9dyuj3<br \/>\nMorphe v Becca Lawsuit https:\/\/www.pacermonitor.com\/case\/25248805\/Morphe<br \/>\nTrendmood\u2019s post about Prosecco Pop https:\/\/www.instagram.com\/p\/BPZLg8kBtfD\/?utm_source=ig_embed&amp;ig_rid=00244487-41e9-472a-b7fb-5aa0028ea26e  <\/p>\n<p>VIDEOS &#8211;<br \/>\n @elleoflore<br \/>\n<iframe loading=\"lazy\" title=\"Becca Cosmetics: Brand Origin Story\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iEzgOg1_2FY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<iframe loading=\"lazy\" title=\"Champagne Pop to Flop: Jaclyn Hill and the Downfall of BECCA Cosmetics\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/I22D-5-tBdA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>2018 @wwd Digital Beauty Forum &#8211; Robert DeBaker, BECCA | WWD https:\/\/www.youtube.com\/watch?v=qp7k2JClwmQ <\/p>\n<p> @RobertWelsh https:\/\/www.youtube.com\/watch?v=CFeEB_B6j2k <\/p>\n<p>@ImJustHereForTheTea https:\/\/www.youtube.com\/watch?v=Ynq7wIJqtfM <\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br \/>\nLike my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! https:\/\/www.stitchfix.com\/invite\/cqk5ngntym?utm_campaign=InviteReferral&amp;sod=w&amp;som=c&amp;g=w<\/p>\n<p>Thanks for subscribing to my channel (https:\/\/www.youtube.com\/subscription_center?add_user=jenluvsreviews) !  Here we talk makeup news on my weekly series What&#8217;s Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You&#8217;ll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!<br \/>\nWant to be part of the Collective Brain Elite? Join HERE for $1.99 per month &#8211; https:\/\/www.youtube.com\/channel\/UCR96_hHJu3HE6vmu39_bRAw\/join<\/p>\n<p>FTC: This is not a sponsored video.<br \/>\nOut-tro Music: Dimples by Oomiee via Epidemic Sound<br \/>\n*******************<br \/>\nWant to help out with What&#8217;s Up in Makeup? Check out our Hunters group! https:\/\/www.facebook.com\/groups\/wuimhuntersofficial<br \/>\n*******************<br \/>\nInstagram: jenluvsreviews<br \/>\nTikTok: https:\/\/www.tiktok.com\/@jenluvsreviews?lang=en<br \/>\n*******************************<br \/>\nAffiliate Codes<br \/>\nGreenlight is my FAVORITE tool to teach my kids about money mangement. Check it out here: https:\/\/share.greenlight.com\/148553866<br \/>\nMy favorite hoodies and sweatshirts https:\/\/www.comfrt.com\/JEN34033<br \/>\nHouse of Marste https:\/\/www.houseofmarste.com\/?ref=JenLuvs<br \/>\nColour Pop https:\/\/colourpop.sjv.io\/JENLUV<br \/>\nSave 10% at Sigma with code JENLUV<br \/>\nSave 15% off select collections at Natasha Denona with code JENLUV https:\/\/natashadenona.com\/JENLUV<br \/>\nMy FAVORITE Popcorn at CityPop Denver https:\/\/collabs.shop\/16wagi<br \/>\nArttitude Cosmetics &#8211; JENLUV for 10% off<br \/>\nJENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)<\/p>\n<p>CURRENT SETUP:<br \/>\nIKEA Alex Drawers (9): https:\/\/go.magik.ly\/ml\/vr6g\/<br \/>\nIKEA Alex Drawers (5): https:\/\/go.magik.ly\/ml\/vr6h\/<br \/>\nMain Camera: https:\/\/shop-links.co\/1754696005976721339<br \/>\nFAVORITE Lens right now: https:\/\/shop-links.co\/1754696005286447409<br \/>\nLens Adapter for GH5: https:\/\/shop-links.co\/1754696006107520142<br \/>\nBest Lights: https:\/\/amzn.to\/3adDo7B<br \/>\nDiffuser for Best Lights: https:\/\/amzn.to\/2Tarfe5<br \/>\nGood Lights: https:\/\/amzn.to\/2TuDjaa<br \/>\nVlog Cam(Great Starter for YT): https:\/\/amzn.to\/2PBgeOm<br \/>\nGood Mic: https:\/\/amzn.to\/2NkeNpR<br \/>\nBest Mic: https:\/\/amzn.to\/2PyJ1FP<br \/>\nAWESOME LENSES FOR MY PHONE! : https:\/\/shop-links.co\/1754696009072833955<br \/>\nTripod: https:\/\/shop-links.co\/1754696008219826685<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Becca Cosmetics was an ICONIC makeup brand for over 20 years and, despite doing many things right, it only took [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":1516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - 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