{"id":2429,"date":"2026-04-04T07:03:08","date_gmt":"2026-04-04T07:03:08","guid":{"rendered":"https:\/\/zestyfinds.net\/technology\/?p=2429"},"modified":"2026-04-04T07:03:08","modified_gmt":"2026-04-04T07:03:08","slug":"why-apples-ai-strategy-matters-more-than-ever","status":"publish","type":"post","link":"https:\/\/zestyfinds.net\/technology\/?p=2429","title":{"rendered":"Why Apple\u2019s AI Strategy Matters More Than Ever"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" src=\"\/\/www.youtube.com\/embed\/M1WfaLA9NMs\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Apple turns 50 at a moment when it&#8217;s losing the AI race and doing something once almost unthinkable: opening Siri to rival chatbots and leaning on Google&#8217;s Gemini to close the gap. But some of the people who helped build Apple, including co-founder Steve Wozniak, former CEO John Sculley and Siri&#8217;s co-founders, suggest the company may be playing a longer game. Apple has long excelled as a late mover, letting others prove out a market before stepping in with tighter integration and a more polished experience, and it&#8217;s betting it can afford to lose the first round of AI. Because the next one may look a lot more like its own playbook, computing that happens on the device, inside an ecosystem it owns. On Apple\u2019s 50th anniversary, CNBC\u2019s MacKenzie Sigalos explores why AI could define its next 50 years.<\/p>\n<p>00:00: Introduction<br \/>\n2:41: Apple\u2019s rise<br \/>\n4:55: Apple\u2019s Siri problem<br \/>\n7:43: Google Gemini partnership<br \/>\n12:12: The next 50 years<\/p>\n<p>Reporter: MacKenzie Sigalos<br \/>\nProduced by: Andrew Evers<br \/>\nEdited by: Erin Black<br \/>\nAdditional Production: Jeff Kopp, Andrew Troast<br \/>\nSenior Director of Video: Jeniece Pettitt<\/p>\n<p>\u00bb Subscribe to CNBC: https:\/\/cnb.cx\/SubscribeCNBC<br \/>\n\u00bb Subscribe to CNBC TV: https:\/\/cnb.cx\/SubscribeCNBCtelevision  <\/p>\n<p>About CNBC: From &#8216;Wall Street&#8217; to &#8216;Main Street&#8217; to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. <\/p>\n<p>Want to get ahead at work with AI? Sign up for CNBC&#8217;s new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign up today: https:\/\/cnb.cx\/4qKBe6H <\/p>\n<p>Connect with CNBC News Online<br \/>\nGet the latest news: https:\/\/www.cnbc.com\/<br \/>\nFollow CNBC on LinkedIn: https:\/\/cnb.cx\/LinkedInCNBC<br \/>\nFollow CNBC News on Instagram: https:\/\/cnb.cx\/InstagramCNBC<br \/>\nFollow CNBC News on Facebook: https:\/\/cnb.cx\/LikeCNBC<br \/>\nFollow CNBC on Threads: https:\/\/cnb.cx\/threads<br \/>\nFollow CNBC News on X: https:\/\/cnb.cx\/FollowCNBC<br \/>\nFollow CNBC on WhatsApp: https:\/\/cnb.cx\/WhatsAppCNBC <\/p>\n<p>#CNBC<\/p>\n<p>Apple Turns 50 \u2014 Here&#8217;s What&#8217;s Next In The Age Of AI<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple turns 50 at a moment when it&#8217;s losing the AI race and doing something once almost unthinkable: opening Siri [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":2430,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - 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