The Rise and Fall of Becca Cosmetics | Behind the Controversy

Becca Cosmetics was an ICONIC makeup brand for over 20 years and, despite doing many things right, it only took one influencer and a series of fatal mistakes to bring them down. This is the story of how Becca went from the sweetheart of the beauty community to out of business in just a few short years. Buckle in, it’s a wild ride!

Want to know more about Deciem and The Ordinary? This is my favorite video that I’ve ever made.
It’s the second part out of 2 of my deep dive on the company. The first part is good, but this part is…it hits different. https://www.youtube.com/watch?v=qNCf0dmAfrg

*Time Stamps*
0:00 Intro
1:40 Chapter 1 – In The Beginning (2001-2011)
10:15 Chapter 2 – The Impact of Jaclyn Hill (2012-2015)
16:06 Chapter 3 – The Champagne Popped (2015)
46:40 Chapter 4 – Falling Down the Hill (2016-2018)
1:09:06 Chapter 5 – A Series of Fatal Mistakes (2018-2021)
1:18:34 Chapter 6 – Goodbye…kind of… (2021-2025)

SOURCES
Origin Story – https://tinyurl.com/3ahszf6z https://tinyurl.com/3xbz4nj9 https://tinyurl.com/48bee48j
Champagne Pop – https://tinyurl.com/4d2rdfkx https://tinyurl.com/4navawmn via WBM https://tinyurl.com/2ww9jmet
Selling to Estee Lauder https://tinyurl.com/yc4eucyc
Let Me Learn Ya – https://tinyurl.com/568srjd5
Concealer Recall https://tinyurl.com/mtdxae7n
Arm Swatch Debacle https://tinyurl.com/2bbdy6z7
Closing The Company https://tinyurl.com/5b7dvtj8 https://tinyurl.com/5buysbcz https://tinyurl.com/4bbsenmh https://tinyurl.com/yc735a5r https://tinyurl.com/k9uur6ux https://tinyurl.com/mt9zy6tb https://tinyurl.com/37yvpb9w
Where are they now https://tinyurl.com/edbfr3ce https://tinyurl.com/pd9dyuj3
Morphe v Becca Lawsuit https://www.pacermonitor.com/case/25248805/Morphe
Trendmood’s post about Prosecco Pop https://www.instagram.com/p/BPZLg8kBtfD/?utm_source=ig_embed&ig_rid=00244487-41e9-472a-b7fb-5aa0028ea26e

VIDEOS –
@elleoflore

2018 @wwd Digital Beauty Forum – Robert DeBaker, BECCA | WWD https://www.youtube.com/watch?v=qp7k2JClwmQ

@RobertWelsh https://www.youtube.com/watch?v=CFeEB_B6j2k

@ImJustHereForTheTea https://www.youtube.com/watch?v=Ynq7wIJqtfM

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Thanks for subscribing to my channel (https://www.youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What’s Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You’ll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
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