NūFace “Find Beauty in the Current”

For NuFace we mixed two of our passions – stylish and premium live-action with conceptual, design-driven visuals. The campaign flips the traditional problem-solution skincare narrative on its head, by focusing on women shaping their own terms for beauty, ageing, and skincare through tech-enabled microcurrent. In order to communicate the complex technology and science behind NuFACE products, we developed a face-mapping effect that dramatises the microcurrent working beneath the skin’s surface and mixed it all with beautiful light-driven cinematography.

Share on: