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Beauty enthusiasts are losing their minds over MCoBeauty’s latest move, but this time it’s not just about finding a budget-friendly lipstick. The drama is unfolding as the billion-dollar dupe brand didn’t just copy a product—they duped an entire store. In this video, we dive into the details of the viral “Sephora-style” pop-up event, featuring the iconic black-and-white stripes and loyalty cards that looked eerily similar to the retail giant.

The only difference? Instead of spending hundreds, everything at the register rang up as “free.” We explore the implications of this aggressive dupe culture on the industry and ask the big question: Is this genius marketing to foster belonging, or a lawsuit waiting to happen? With thousands waiting over three hours for free products, we examine the fine line between inspiration and imitation.

Let me know in the comments: Do you think MCoBeauty is taking it too far?

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