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The Amarte Woman | Amarte Skin Care
The Amarte Skin Care story is one that truly deserves to begin with, “long ago and far away”, but is […]
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NIVEA – Skin Care
NIVEA – Skin Care Director: Reno Mezger; Model: Jennifer Gilmore c/o Core Artist Management; Hair and Make-up: Jamal Musa; Stylist: […]
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Garnier Skin Care
Director: Michael Roulier & Philippe Lhomme Creative Agency: Publicis / Prodigious Producer: Quad – Where Is Brian – Amelie Couvelaire […]
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Beauty is Everywhere
There is beauty everywhere. You just have to stop what you are doing for a moment to notice it. Here […]
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Vermibus – Unveiling Beauty
As benchmark events in the fashion industry, Fashion Weeks produce and dictate specific standards of aesthetics and beauty, and market […]
MCo Beauty Just Duped an ENTIRE Sephora Store 😱 #sephora #dupes #beautynews
Beauty enthusiasts are losing their minds over MCoBeauty’s latest move, but this time it’s not just about finding a budget-friendly lipstick. The drama is unfolding as the billion-dollar dupe brand didn’t just copy a product—they duped an entire store. In this video, we dive into the details of the viral “Sephora-style” pop-up event, featuring the iconic black-and-white stripes and loyalty cards that looked eerily similar to the retail giant.
The only difference? Instead of spending hundreds, everything at the register rang up as “free.” We explore the implications of this aggressive dupe culture on the industry and ask the big question: Is this genius marketing to foster belonging, or a lawsuit waiting to happen? With thousands waiting over three hours for free products, we examine the fine line between inspiration and imitation.
Let me know in the comments: Do you think MCoBeauty is taking it too far?
